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Pub marketing

Pub marketing that fills
the bistro on a Tuesday.

Parma night, the footy, the beer garden and the function room. We post it every day and run ads to locals, so the pub is the plan before anyone makes one.

Get your free Venue ScoreSee how it works
Meal nights, footy, functionsFrom $399/mo28-day money back
The short answer

How do you market a pub?

Give each night a reason to come in, like a meal deal, the game or trivia, and tell locals before they make plans. HospoPro posts your meal nights, games and events every day and runs ads to people nearby, with a functions page built to take the booking. Plans start at $399 a month ex-GST.

★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
The pub week

A pub is six businesses
under one roof.

The bistro, the bar, the beer garden, the function room, the big screen and the Sunday session. Each one fills on a different day, for different people. Here is what each needs.

01

Own a meal night

Parma night, steak night, a Sunday roast. Pick one per slow night, keep it on the same night every week, and post it every week. Regulars plan around it.

02

Sell the game

Locals pick a pub for the footy days ahead. Post the fixtures, the screens and the food deal early in the week, so the big games are booked before kick-off.

03

Fill the beer garden

The first warm weekend sells itself. The next twenty need a push: the garden on a sunny afternoon, the jug deal, the band. Post it while the weather is good.

04

Book the function room

Birthdays, work drinks, wakes and Christmas parties. They want your spaces, your packages and a way to book, on one page they can send to the group.

05

Win pubs near me

Tourists, tradies after work and families on a drive all search the same way. Your Google profile, kitchen hours and photos decide if they pick you.

06

Know what filled the room

Which night worked? Which ad paid? Bookings, spend and return on one page every Monday, so next month’s plan starts from facts.

How we sell a pub

Sell the local. Not the cheap jug.

A discount fills a room once. A habit fills it every week: the parma your regulars order without the menu, the table they grab for the game, the garden they head to when the sun is out.

So that is what we sell. The meal, the footy, the garden and the people. Every post, ad and email points at getting locals through your door, not at how much they drink.

See what we run →
01 · Studio Shots

Your parma, shot like it deserves.

Snap the plate on your phone at the pass. Our Studio rebuilds the light and the table around your real dish and sends it back the same day. The schnitzel, the steak, the Sunday roast: each one looks as good online as it does on the table.

Made from your own phone photos
New dishes weekly: 1 on Base, 4 on Grow
Checked by a person, then posted
On every plan · try 20 free
See examplesOpens in the ecosystem
PHONE
STUDIO
STORIES
YV
yourvenuePOST
WEDNESDAYS FROM 5PM
$2 wonton night
WALK-INS WELCOME
Designed & posted for you
02 · Social content

The pub week, on the feed.

Meal night on Tuesday, trivia on Wednesday, the game on Friday, the band on Saturday. Each gets its own post or designed graphic, in your brand. One goes out every day on Instagram and Facebook, and a real person signs off each one.

Meal nights, games and gigs, posted ahead
Posted daily, in your voice, on your Brand Kit
Approve it, or let it run
On every plan
See examplesOpens in the ecosystem
03 · Meta ads

Ads to the locals who live nearby.

Your pub’s best customers live within a short drive. Ads reach them in the days before the meal night or the big game, not just on the day. Ad spend sits on your own card, at cost. We never mark up media.

Aimed at locals close enough to come in
Lookalikes of your best customers
Your meal night and game day graphics, run as ads
On every plan
See examplesOpens in the ecosystem
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
yourvenue.com.au/sundays
Your Venue
MENUSUNDAYSFIND US
EVERY SUNDAY FROM MIDDAY
The long Sunday lunch
DATE
Sun 15 Sep
GUESTS
6 people
Book Sunday lunch
New booking
TABLE FOR 6 · JUST NOW
04 · Landing pages

A functions page that books the room.

Every function starts with the same questions: how many fit, what is the food, what does it cost. Your page answers them, with real photos and an easy way to book. It is built for phones, wired into your bookings and grows your email list.

One page per focus, like functions
One page on Base and Grow, two on Pro
Takes the booking, right there
On every plan
See examplesOpens in the ecosystem
05 · Google ads

Be the pub they find on the drive.

Someone is in town for the weekend, or knocking off work nearby, typing pub near me or pub with a beer garden. Search and Maps ads around your door put your pub in front of them, with your reviews to back it up.

Search and Maps, for the pub near me search
Built off the words locals and visitors type
Clicks land on your menu or functions page
On Grow and Pro
See examplesOpens in the ecosystem
best restaurant near me
SPONSORED
Your Venue
Modern Australian · West End · $$
★★★★★ 4.9 (312)
Book a tableMenuDirections
Another spot
Bistro · South Brisbane · 4.4 (98)
Someone else
Cafe · Highgate Hill · 4.2 (61)
FOUND FIRST WHEN LOCALS SEARCH
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
06 · Email marketing

Tell your regulars what’s on.

We design, write and send the email that tells locals what is coming up: the month’s meal nights, the big games, the bands, the function dates left before Christmas. One a month on Grow, two on Pro, to a list your pages keep adding to.

The month at the pub, in their inbox
Function dates, before they are gone
A list you own, even if you leave
On Grow and Pro
See examplesOpens in the ecosystem
Your side of it

About ten minutes a week. Then back to the pub.

You run the venue. We run the marketing. Here is all we need from you.

Every day

Approve if you want

A real person signs off every post before it goes live. Check each one yourself, or let it run.

During the week

Tell us what is on

The meal deal, the games on the screens, the band, the new tap. Send it over and snap a few plates on your phone. We turn it into posts and ads.

Every Monday

Read the report

Bookings, covers, spend and return on one page, plus a note on what is changing. It takes one coffee to read.

Plans

Pay by the month. Not by the schooner.

Base keeps you posting and advertising. Grow adds Google ads for the pub near me search and an email a month. Pro runs two focuses, like meal nights and functions, with $1,000 of ad spend included each month. $399, $999 or $2,999 a month ex-GST.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
In good company

The owners behind
the numbers.

5.0from real owners
Simon L., Duckfat · Newstead

Our money has been well invested. Still with them after a year.

Simon L.
Duckfat · Newstead
Dilan I., Mr Vain · Fortitude Valley

The images I received were stunning.

Dilan I.
Mr Vain · Fortitude Valley
Anna P., Melrose · Bulimba

A one-stop shop for me. Seamless and easy.

Anna P.
Melrose · Bulimba
Alfie M., Warisan · Fortitude Valley

They just handle it. No chasing, no fuss.

Alfie M.
Warisan · Fortitude Valley
Questions

Asked over the bar, answered straight.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Give each slow night one meal people know you for, like parma night or steak night, and keep it on the same night every week. Then tell locals all week, not on the day. Here is how to fill quiet nights without discounting.

Keep your Google profile right: kitchen hours, beer garden photos, the menu and replies to your reviews. People pick what is open, close and well reviewed. Grow and Pro add Search and Maps ads around your door. Here is how to set up your Google profile.

Yes, within Meta’s rules for alcohol ads, which cover who can see them and what they can say. We work inside those rules. Your ads sell the meal, the footy, the garden and the night out, never how much anyone can drink.

Yes. Birthdays, work drinks, wakes and Christmas parties can be a focus with their own page and ads, plus email on Grow and Pro. Christmas books early, so read how to fill your Christmas function calendar.

First pick a plan: $399, $999 or $2,999 a month ex-GST. Then you set the ad budget. It runs on your own card, at cost, with no markup from us. Pro puts $1,000 of it in each month. For a starting number, see how much to spend on Instagram ads.

No. Plans run month to month, with no lock-in. If you are not happy by day 28, you get your money back. The photos, posts, followers and pages stay yours either way.

From the blog

Read these before the next big game.

All guides
Marketing for every kind of venue

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hello@hospopro.com.au · we reply within 1 business day