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Bistro marketing

Bistro marketing,
from lunch to the last bottle.

Two services a day, a board that changes every week and regulars who like to know first. A team that only does hospitality markets all three. Your part is about ten minutes a week.

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From $399/moMonth to month28-day money back
★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
What makes a bistro

One kitchen.
Two different rooms.

A bistro sells more than one thing: a quick lunch, a long dinner and a board that changes every week, to people who come back often. That is six jobs, not one.

01

Lunch and dinner want different things

Lunch wants quick, close and good value. Dinner wants a table, a bottle and no rush. One post can’t sell both, so each service gets its own.

02

A new board every week

New specials need new photos, new posts and a new reason to book. If your feed still shows last month’s dish, it tells people nothing has changed.

03

Regulars want to know first

Your regulars fill the room on a wet Tuesday. They should hear about the new dish before anyone walking past does.

04

The wine list sells the night

A good bottle turns a quick dinner into a long one. Put the wine next to the food online, so the table is choosing the bottle before they sit down.

05

Sell lunch before noon

Plenty of weekday lunches get picked at a desk nearby, before anyone gets up. Post the set lunch in the morning and aim the ads at the streets around your door.

06

Two crowds, one look

Lunch posts and dinner posts come from one Brand Kit: the same colours, fonts and voice. Two different crowds, one bistro they both know on sight.

The honest bit

Your specials board is already your best ad.

Every week you write the most useful thing a hungry local could read: what is good today. Then it hangs on a wall that only people already inside can see.

We take that board and put it where people decide where to eat: the feed every day, plus a lunch search and an email to your regulars on Grow and Pro. Same dishes, same words, a much bigger room.

See how it works →
A real bistro result

Sauce Bistro: +39% followers in 8 weeks.

Sauce Bistro
European
Sauce Bistro

Sauce Bistro is a European bistro. Working with HospoPro, its following grew by 39% in 8 weeks. Followers are not bookings, and we won’t pretend they are. But every new follower is one more person your weekly board can reach, and a bistro grows on the people who come back.

+39%
Followers
8 weeks
Time

Results from real clients, shared with permission. Individual results vary.

01 · Studio Shots

New special? Shot the same day.

Chalk it on the board, plate it once, snap it on your phone. Our Studio rebuilds the light and the table around your real dish and sends it back the same day, while the special is still on.

New dishes weekly: 1 on Base, 4 on Grow
Unlimited on Pro, for boards that change a lot
Checked by a person, then posted
On every plan · try 20 free
See examplesOpens in the ecosystem
PHONE
STUDIO
STORIES
YV
yourvenuePOST
WEDNESDAYS FROM 5PM
$2 wonton night
WALK-INS WELCOME
Designed & posted for you
Dailyone post, both platforms
02 · Social content

The board, on the feed.

When the board changes, the feed changes with it. Lunch gets its own posts, and so do dinner and the wine. One a day on Instagram and Facebook, about half with designed graphics.

Lunch one day, the wine list the next
The weekly board, drawn up as graphics
Signed off by a real person before it goes live
On every plan
See examplesOpens in the ecosystem
03 · Google ads

Be there for the 12:15 search.

Search and Maps ads around your bistro, built off the words locals type when they are hungry and close. When someone nearby searches lunch near me, your ad can put your bistro and your lunch page in front of them.

Aimed at the streets around your door
Lunch near me, plus your suburb name
The click lands on your lunch page
On Grow and Pro
See examplesOpens in the ecosystem
best restaurant near me
SPONSORED
Your Venue
Modern Australian · West End · $$
★★★★★ 4.9 (312)
Book a tableMenuDirections
Another spot
Bistro · South Brisbane · 4.4 (98)
Someone else
Cafe · Highgate Hill · 4.2 (61)
FOUND FIRST WHEN LOCALS SEARCH
yourvenue.com.au/sundays
Your Venue
MENUSUNDAYSFIND US
EVERY SUNDAY FROM MIDDAY
The long Sunday lunch
DATE
Sun 15 Sep
GUESTS
6 people
Book Sunday lunch
New booking
TABLE FOR 6 · JUST NOW
04 · Landing pages

Book the set lunch in one tap.

A set lunch, a wine dinner or the new season menu: each focus gets one mobile page with the dishes, real photos and one tap to book. It is wired into your bookings and adds every sign-up to your email list.

The set lunch, on its own page
One tap to book, on a phone
Every sign-up joins your list
On every plan
See examplesOpens in the ecosystem
05 · Email marketing

Regulars hear it first.

Tell your regulars about the new season menu or the wine dinner before it goes on the board. We write it, design it and send it, to a list that belongs to you and that your lunch page keeps adding to.

We write it, design it and hit send
Wine dinners and new menus, in their inbox
Your list stays with you if you ever go
On Grow and Pro
See examplesOpens in the ecosystem
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
What it costs

Lunch, dinner and the board. One monthly price.

Base posts every day and adds 1 new dish a week to your photo library. Grow adds Google ads and a monthly email, and lifts it to 4 new dishes a week. Pro adds a second focus, $1,000 of ad spend each month and unlimited Studio Shots.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
In good company

The owners behind
the numbers.

5.0from real owners
Simon L., Duckfat · Newstead

Our money has been well invested. Still with them after a year.

Simon L.
Duckfat · Newstead
Dilan I., Mr Vain · Fortitude Valley

The images I received were stunning.

Dilan I.
Mr Vain · Fortitude Valley
Anna P., Melrose · Bulimba

A one-stop shop for me. Seamless and easy.

Anna P.
Melrose · Bulimba
Alfie M., Warisan · Fortitude Valley

They just handle it. No chasing, no fuss.

Alfie M.
Warisan · Fortitude Valley
Questions

Bistro owners ask, we answer.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Yes. Snap the new special on your phone when the board changes, and the Studio sends back a finished shot the same day. Base adds 1 new dish a week, Grow adds 4 and Pro is unlimited. A person checks every shot before it ships.

Make lunch your focus. Give it one clear offer, like a set lunch, and a page of its own. Then point ads at people close enough to walk over. Many of the ideas that fill quiet nights work at lunch too, and none of them need a discount.

Ask every guest for an honest review, not only the happy ones. Make it one tap, ask at the right moment and never offer anything in return. Reply to every review, good or bad. Here is a review system that beats asking for five stars.

Yes. The wine list goes into your daily posts, with designed graphics for tastings and wine dinners. A wine dinner can be a focus, with its own page and ads, plus an email to your regulars on Grow and Pro. See how to launch a new menu.

By email, to a list you own. We design, write and send it, once a month on Grow and twice on Pro, and your landing page keeps adding names. See restaurant email marketing.

No. Give it 28 days. If you are not happy by then, you get your money back. After that you pay one month at a time and can stop when you like. Your photos, posts, followers and pages go with you.

From the blog

Read these between lunch and dinner.

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hello@hospopro.com.au · we reply within 1 business day