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Restaurant marketing

Restaurant marketing,
counted in bookings.

Get found, look worth the booking, fill the quiet services and bring diners back. Every Monday you see what it booked, what it cost and what changes next.

Get your free Venue ScoreSee the plans
25,000+ bookings generatedFrom $399/mo28-day money back
★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
What it has to do

Likes don’t pay rent.
Bookings do.

Restaurant marketing covers every step from a stranger hearing your name to a regular booking again. It has six jobs, and money leaks out wherever one gets skipped.

01

Get found

Someone nearby types dinner near me, or your name. Your Google profile, menu page and reviews answer first. If they are thin, the place next door wins.

02

Look worth the booking

Diners book with their eyes. Dark phone photos and an old menu PDF lose the table before anyone reads a single review.

03

Keep showing up

A feed that went quiet in March looks like a venue that closed in March. Posting every day keeps you in the week of people who already like you.

04

Fill the quiet services

Friday fills itself. Tuesday needs a reason. Give the slow night one clear offer, with its own page and its own ads, not one big hope.

05

Bring diners back

A first visit is the hard one to win. Email to a list you own brings people back for a second, without paying an ad platform to find them again.

06

Prove it in bookings

Every dollar should point at a table. Track bookings, covers, spend and return each week, so you know what a booking costs and what to cut.

One restaurant, three years

Three years in, still counting.

Poppies
Modern Australian · South Bank
Poppies

Poppies is a Modern Australian restaurant in South Bank. It has been a HospoPro client for 3 years.

“By far the best results.”Damien R. · Poppies
+$5–10K
Weekly revenue growth
3 years
Client

Results from real clients, shared with permission. Individual results vary.

01 · Studio Shots

The photo shoot is your phone.

Your phone takes the photo. The Studio does the rest: light, table and setting rebuilt around your real dish, sent back the same day. A person checks every shot before it goes anywhere.

Your real dish, never a stock photo
Trained on 100,000+ real venue photos
New shots each week feed your ads
On every plan · try 20 free
See examplesOpens in the ecosystem
PHONE
STUDIO
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
02 · Meta ads

Ads for the suburb, not the planet.

Your best posts become Instagram and Facebook ads, shown to locals near your door and to people who look like your best customers. Each campaign points at one focus.

Radius targeting plus lookalikes
Spend on your own card, at cost
We never mark up media
On every plan
See examplesOpens in the ecosystem
03 · Google ads

Be the answer to dinner near me.

Search and Maps campaigns around your venue, built off the words locals type when they are hungry right now. The click lands on a page wired into your bookings, so a search can turn into a table.

Dinner near me, or your cuisine and suburb
On Google Search and on Maps
The click goes straight to a booking page
On Grow and Pro
See examplesOpens in the ecosystem
best restaurant near me
SPONSORED
Your Venue
Modern Australian · West End · $$
★★★★★ 4.9 (312)
Book a tableMenuDirections
Another spot
Bistro · South Brisbane · 4.4 (98)
Someone else
Cafe · Highgate Hill · 4.2 (61)
FOUND FIRST WHEN LOCALS SEARCH
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
$100K+email revenue, Duckfat
04 · Email marketing

Turn a first visit into a second.

Your new menu, your Christmas function dates, your chef’s table night: each one is a reason to book again. We write, design and send it to a list you own, and your landing page keeps adding names. Duckfat in Newstead saw $100K+ in email revenue in 12 months.

Written to win the second booking
New names from your landing page
Grow: 1 a month. Pro: 2.
On Grow and Pro
See examplesOpens in the ecosystem
05 · Reporting

Bookings per dollar, every Monday.

Every Monday, one page: bookings, covers, spend and return, with a note from a person on what worked and what is changing. You see spend next to bookings, so you know what to keep and what to cut.

Bookings, covers, spend and return
A note from a person on what changes
Spend next to bookings, every week
On every plan
See examplesOpens in the ecosystem
Your Venue · this weekMON
New bookings+128
Covers, weekly+22%
Cost per booking$4.10
Enquiries46
Bookings, covers and spend, on one page. Every Monday.
4.2× return
IN YOUR INBOX · MON 7AM
Plans

Pick your plan. The prices are right here.

Base gets you showing up every day. Grow adds Google ads and email. Pro adds a second focus, $1,000 of ad spend each month and digital billboards within 500m, subject to availability. $399, $999 or $2,999 a month ex-GST, with other ad spend on your own card at cost.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
In good company

The owners behind
the numbers.

5.0from real owners
Simon L., Duckfat · Newstead

Our money has been well invested. Still with them after a year.

Simon L.
Duckfat · Newstead
Dilan I., Mr Vain · Fortitude Valley

The images I received were stunning.

Dilan I.
Mr Vain · Fortitude Valley
Anna P., Melrose · Bulimba

A one-stop shop for me. Seamless and easy.

Anna P.
Melrose · Bulimba
Alfie M., Warisan · Fortitude Valley

They just handle it. No chasing, no fuss.

Alfie M.
Warisan · Fortitude Valley
Questions

Where the money goes, and other fair questions.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Everything that takes a diner from hearing your name to booking a table, then booking again. Google, photos, social, ads, email and your website all play a part. Judge it by one thing: bookings for the money spent.

Fix what people see before you pay to send more of them: your Google profile, your food photos and a page that takes bookings. Then point ads at one goal. Our 31 restaurant marketing ideas, ranked puts the rest in order.

Start with what one booking is worth to you, then how many more you need. Our plans are $399, $999 or $2,999 a month ex-GST. Ad spend sits on your own card at cost, and Pro includes $1,000 of it each month. Here is how much a restaurant should spend on marketing.

Doing it yourself saves cash and costs hours, and it is the first job to slip in a busy week. An agency costs money, so it should show you the bookings it made. See how to keep marketing moving in 10 minutes a week.

In bookings, covers and return against what you spent. Likes and reach are not the goal. You get all of it on one page every Monday, with a note on what is changing. These are the 5 numbers to check each week.

Sign up on a Monday and you can be live by the weekend. How fast bookings follow depends on your venue, your offer and your spend, so we won’t promise a date. You see the numbers every Monday, and if you are not happy by day 28, you get your money back.

From the blog

Read up before you spend.

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Marketing for every kind of venue

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hello@hospopro.com.au · we reply within 1 business day