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Bar marketing

Bar marketing that gets
Tuesday off the couch.

Trivia, live music, DJ nights, functions and the drinks special. We post it and run ads to locals, so people know what is on before they make plans.

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Events and functionsFrom $399/mo28-day money back
★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
The bar week

A full Saturday won’t pay
for a flat Tuesday.

A bar sells nights, not just tables. Each night needs a reason to come out, and people need to hear it before they make plans. Here is what that takes, night by night.

01

Give the slow nights a reason

Monday to Wednesday need a hook: trivia, a happy hour, a pint and a parma. Pick one per night and tell people all week, not at 4pm on the day.

02

Sell what is on

Live music, DJ nights, the footy on the big screen. People come for the event. Each one needs a date, a time and a reason to be there, posted early.

03

Fill the function room

Birthdays, work drinks and Christmas parties book weeks ahead. They want a clear page with your spaces, your packages and an easy way to book.

04

Catch people already out

At 9pm someone types bars near me with a drink in hand. Your Google profile, hours and photos decide if they walk to you or next door.

05

Make the deal land

A happy hour nobody hears about is just cheaper drinks. A promo needs a sharp post, an ad to locals and a page, or it moves no one.

06

Know what filled the room

Which night worked? Which ad paid? Bookings, spend and return on one page every Monday, so next month’s plan starts from facts.

How we sell a bar

Sell the night. Not the hangover.

Cheap shots fill a room once. A reason to come out fills it every week: the quiz your regulars want to win, the band they follow, the game they would rather not watch alone.

So that is what we sell. The music, the food, the people and the night. Every post, ad and email points at getting people through your door, not at how much they drink.

See what we run →
01 · Social content

Your big nights, made into posters.

Trivia night, the Friday DJ, the footy on the big screen: each gets its own designed graphic, in your brand. One goes out every day on Instagram and Facebook, and a real person signs off each one.

A designed graphic for every event night
Posted daily, in your voice, on your Brand Kit
Approve it, or let it run
On every plan
See examplesOpens in the ecosystem
STORIES
YV
yourvenuePOST
WEDNESDAYS FROM 5PM
$2 wonton night
WALK-INS WELCOME
Designed & posted for you
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
02 · Meta ads

Ads for the nights that need a push.

Wednesday trivia gets its own ad in the days before, not just a post on the day. It reaches locals close enough to come out and people like your regulars. Ad spend sits on your own card, at cost. We never mark up media.

Aimed at locals close enough to come out
Lookalikes of your best customers
Your event graphics, run as ads
On every plan
See examplesOpens in the ecosystem
03 · Landing pages

A functions page that books the party.

Birthdays, work drinks and end of year parties all start with the same questions. Your page answers them: the spaces, the packages, real photos and an easy way to book. It is built for phones, wired into your bookings and grows your email list.

One page per focus, like functions
One page on Base and Grow, two on Pro
Takes the booking, right there
On every plan
See examplesOpens in the ecosystem
yourvenue.com.au/sundays
Your Venue
MENUSUNDAYSFIND US
EVERY SUNDAY FROM MIDDAY
The long Sunday lunch
DATE
Sun 15 Sep
GUESTS
6 people
Book Sunday lunch
New booking
TABLE FOR 6 · JUST NOW
best restaurant near me
SPONSORED
Your Venue
Modern Australian · West End · $$
★★★★★ 4.9 (312)
Book a tableMenuDirections
Another spot
Bistro · South Brisbane · 4.4 (98)
Someone else
Cafe · Highgate Hill · 4.2 (61)
FOUND FIRST WHEN LOCALS SEARCH
04 · Google ads

Be there when they search bars near me.

Some of your best customers are already out. They are on the footpath with a phone, typing bars near me or cocktails nearby. Search and Maps ads around your door put your bar in front of them, with your reviews to back it up.

Search and Maps, for the late search
Built off the words people type on a night out
Clicks land on your event or functions page
On Grow and Pro
See examplesOpens in the ecosystem
05 · Email marketing

Tell your regulars what’s on.

We design, write and send the email that tells people what is coming up: the bands this month, the trivia final, the new cocktail list, the function dates left before Christmas. One a month on Grow, two on Pro, to a list your pages keep adding to.

The month’s line-up, in their inbox
Function dates, before they are gone
A list you own, even if you leave
On Grow and Pro
See examplesOpens in the ecosystem
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
The proof

Standing out in Fortitude Valley.

Dirty Sultan
Turkish restaurant and bar · Fortitude Valley
Dirty Sultan

The job: launching a bold hospitality concept in Fortitude Valley and building enough brand momentum to stand out in one of Brisbane’s most competitive nightlife districts. Dirty Sultan has been with us for five years.

5 years
Client
Fortitude Valley
District

Results from real clients, shared with permission. Individual results vary.

Your side of it

About ten minutes a week. Then back to the bar.

You run the venue. We run the marketing. Here is all we need from you.

Every day

Approve if you want

A real person signs off every post before it goes live. Check each one yourself, or let it run.

During the week

Tell us what is on

The band, the trivia theme, the new special. Send it over and snap a few plates on your phone. We turn it into posts and ads.

Every Monday

Read the report

Bookings, covers, spend and return on one page, plus a note on what is changing. It takes one coffee to read.

Plans

Pay by the month. Not by the night.

Base keeps you posting and advertising. Grow adds Google ads for the late search and an email a month. Pro runs two focuses, like weeknights and functions, with $1,000 of ad spend included each month. $399, $999 or $2,999 a month ex-GST.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
In good company

The owners behind
the numbers.

5.0from real owners
Simon L., Duckfat · Newstead

Our money has been well invested. Still with them after a year.

Simon L.
Duckfat · Newstead
Dilan I., Mr Vain · Fortitude Valley

The images I received were stunning.

Dilan I.
Mr Vain · Fortitude Valley
Anna P., Melrose · Bulimba

A one-stop shop for me. Seamless and easy.

Anna P.
Melrose · Bulimba
Alfie M., Warisan · Fortitude Valley

They just handle it. No chasing, no fuss.

Alfie M.
Warisan · Fortitude Valley
Questions

Asked at the bar, answered straight.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Keep your Google profile right: late hours, fresh photos and reviews you reply to. People searching bars near me pick what is open, close and well reviewed. Grow and Pro add Search and Maps ads around your door. Here is what Google ads cost a venue.

Give the night one reason to come out, like trivia, a happy hour or a band. Then say it all week, not on the day. We post it, run ads to locals and point them at a page that books. Here is how to fill quiet nights without discounting.

Yes, within Meta’s rules for alcohol ads, which cover who can see them and what they can say. We work inside those rules. Your ads sell the night out, the music and the food, never how much anyone can drink.

Yes. Trivia, live music, DJ nights and game days go into your daily posts, with designed event graphics. Functions can be a focus with its own page and ads, plus email on Grow and Pro. Christmas books early, so read how to fill your Christmas function calendar.

First pick a plan: $399, $999 or $2,999 a month ex-GST. Then you set the ad budget. It runs on your own card, at cost, with no markup from us. Pro puts $1,000 of it in each month. For a starting number, see how much to spend on Instagram ads.

No. Plans run month to month, with no lock-in. If you are not happy by day 28, you get your money back. After that, you stay because you want to, not because a contract says so. The photos, posts, followers and pages stay yours either way.

From the blog

Read these before the next event.

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