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Restaurant marketing · Melbourne

Melbourne restaurant marketing
for the big weeks and the quiet ones.

From the tennis in January to Cup Day in November, Melbourne’s calendar is full. Our Brisbane team plans your posts, ads and emails around it, fully online, at a price you can see before you call.

Get your free Venue ScoreSee pricing
Brisbane team, onlinePlans from $399 ex-GSTNo lock-in
The short answer

How much does restaurant marketing cost in Melbourne?

With HospoPro it is $399, $999 or $2,999 a month ex-GST, month to month, the same price we charge in Brisbane. Ad spend runs from your own Meta and Google accounts at cost, and Pro includes $1,000 of it each month. Our team is in Brisbane and the work runs online, so there is no travel on your bill.

★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
The Melbourne calendar

The city keeps a big diary.
Your bookings can follow it.

Melbourne fills its year with sport, food and comedy. Each big week brings a crowd, then leaves a quiet one behind. Four moments to plan for.

01

March is for food

The Melbourne Food and Wine Festival runs every March, and the Grand Prix and the Comedy Festival land around it. The city is out eating. Give it one dish or one set menu worth crossing town for.

02

Tennis in January

The Australian Open fills Melbourne Park, right by Swan Street and Bridge Road in Richmond. If you are close, your focus can be the meal before the evening session.

03

Two public holidays for sport

Victoria takes the Friday before the AFL Grand Final off, and metro Melbourne takes Cup Day in November. Post your long weekend hours early, and give the people staying in town a reason to book.

04

Streets full of choice

Flinders Lane, Lygon Street, Brunswick Street, Sydney Road. Each has plenty of places to eat. Real plates that look good, and ads aimed at the people a short walk away, help you get picked.

01 · Studio Shots

Food photos for a food city.

In a city this serious about eating out, the photo has to earn the booking. Snap a dish on your phone during service. Our Studio rebuilds the light, table and setting around your real food and sends it back the same day, checked by a person.

Your real dish, never stock
No shoot day and no shoot fee
Back the same day
On every plan · try 20 free
See examplesOpens in the ecosystem
PHONE
STUDIO
best restaurant near me
SPONSORED
Your Venue
Modern Australian · West End · $$
★★★★★ 4.9 (312)
Book a tableMenuDirections
Another spot
Bistro · South Brisbane · 4.4 (98)
Someone else
Cafe · Highgate Hill · 4.2 (61)
FOUND FIRST WHEN LOCALS SEARCH
02 · Google ads

On the map in event week.

Visitors in town for the tennis or the Grand Prix search for dinner near where they are. Search and Maps ads around your venue put you in front of them, and in front of locals too. The click lands on a page built to take the booking.

Aimed at the area around your venue
Built off what people type
Lands on your focus page
On Grow and Pro
See examplesOpens in the ecosystem
03 · Email marketing

Turn one big week into regulars.

Diners who find you during the festival can join your list from your landing page. A few weeks later, when the city is quiet, we write, design and send the email that brings them back. The list is yours to keep.

Written, designed and sent for you
Every month on Grow, twice monthly on Pro
Your list, grown by your page
On Grow and Pro
See examplesOpens in the ecosystem
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
Simon L., Duckfat, Newstead, Brisbane
Fully transparent on cost and spending.
Simon L. · Duckfat, Newstead, Brisbane
How it works from Brisbane

Run online. Built around your week.

From October to April, Melbourne runs an hour ahead of us on daylight saving. The work runs the same way, whatever the clock says.

First

A 15-minute phone call

We ring you. You tell us about your restaurant and the nights you want fuller. Then you decide if we are a fit.

Week one

An hour with a real person

Onboarding is run by a person, not a form. We build your Brand Kit, set up your first focus and send back your first Studio Shots. Most venues go live that week.

Then, weekly

Text, portal, Monday

Approve posts by text or turn on auto-approve. Email us through the client portal. Read one page every Monday on bookings, covers, spend and return.

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
What it costs

The price is on the page. No quote needed.

Every plan is month to month and ex-GST. Base posts daily and runs Meta ads to your landing page. Grow, the one most venues pick, adds Google ads and a monthly email. Pro adds a second focus and digital billboards within 500m of your door, if a Melbourne screen is free.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

Questions

Straight answers for Melbourne restaurants.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Not yet, on both counts. Our team works from Fortitude Valley in Brisbane, and our client results come from Brisbane venues like Duckfat and Warisan. A Melbourne restaurant would get the same team and the same online process.

It starts with a free 15-minute phone call. After that, email runs through your client portal, and approvals, launches and key updates come by text. Every email gets a reply within one business day.

Yes. Switch your focus any time, and we rebuild the landing page and redirect the ads as part of the plan. Send us your long weekend hours and they go out in a post. On Grow and Pro, your email list hears about it too.

Look like yourself everywhere, and show the real food. Your Brand Kit keeps every post and ad on-brand, and Studio Shots show your actual plates. Then ads aim at the streets around you. Read why venues look inconsistent online.

You do, from your own Meta and Google ad accounts, billed to your card at cost. We never mark it up. Pro includes $1,000 of ad spend each month, or $500 in month one. See how much to spend on Google ads.

Plans are month to month, so you are never locked in. If you are not happy in the first 28 days, you get your money back. You keep every photo, post and follower either way.

From the blog

Free guides before you spend a dollar.

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hello@hospopro.com.au · we reply within 1 business day