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Ad Spend Calculator
Find your ideal monthly ad budget. See how many new customers it brings and what they're worth to your venue.
Your Numbers
Your total target, not just the extra revenue from ads.
5000200000
%
What portion of your target should come from new customers via advertising.
20–30% is typical. The rest comes from repeat business, organic discovery, and word of mouth.
5%60%
$
Total bill per person. Include food, drinks, everything.
$15$150
$8
$8 default = well-targeted local campaign · cold national traffic $15–$25 · retargeting $3–$5
$2$30
x
Average return visits over 12 months from a first-time customer.
Fine dining 1–2x · casual dining 2–3x · neighbourhood local 4–6x (hospitality retention research)
1x5x
Your Results
$889
Recommended Monthly Ad Spend
111
New Customers / Month
$5,000
First-Visit Revenue
$12,500
12-Month Customer Value
Return on Ad Spend
14.1x ROASVisual Comparison
Monthly Ad Spend$889
First-Visit Revenue$5,000
12-Month Customer Value$12,500
From HospoPro
Want us to manage your ad budget and targeting for you?
This is one of the things we handle for our clients.