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Facebook and Instagram ads · Cafes

Ads for the people who
walk past your cafe.

Your best posts become Facebook and Instagram ads, shown to people who live and work near your door and to people like your regulars. Each campaign pushes one thing, like a slow Tuesday or the new brunch menu.

Get your free Venue ScoreSee pricing
On every planYour card, at costOne goal per campaign
The short answer

Are Facebook and Instagram ads worth it for a cafe?

They can be. The trick is to show the ad to people near enough to visit, and to ask for one thing at a time. HospoPro takes your best-performing posts and runs them as ads on Facebook and Instagram around your cafe, on every plan from $399 a month ex-GST, with the ad spend billed to you at cost.

★★★★★Trusted by Australia’s finest
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Japanese dining
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Taboo
★5.0
Modern Thai
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Sorai
★5.0
Burmese
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Hideki
★5.0
Japanese
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Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
What a cafe ad has to do

Nobody drives across town
for a flat white.

Your customers live, work or walk nearby. So a cafe ad is a local ad. Here is what it needs to get right.

01

Reach the street, not the state

An ad shown across the whole city pays for people who will never pass your door. We aim yours at a radius around the cafe.

02

Find more people like your regulars

Your best customers leave clues. Lookalike audiences use those clues to find more people like them, close to your cafe.

03

Ask for one thing

Weekend brunch, the afternoon slump or a new catering menu. Each campaign gets one goal and its own page, so the ad has a clear job.

04

Meet them on the morning route

People scroll on the bus, at the school gate and in the queue for coffee. A local ad meets them there, a few minutes from your counter.

01 · Meta ads

Your best post, shown to the whole street.

The post that did best this week can become an ad. It runs on Facebook and Instagram to people around your counter, plus lookalikes of your best customers. Spend comes out of your own ad account, on your card. We never mark it up.

Radius targeting around your cafe
Lookalikes of your best regulars
One campaign per focus
On every plan
See examplesOpens in the ecosystem
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
PHONE
STUDIO
02 · Fresh creative

Ads that show this week’s menu.

Old ads get ignored. Each time you snap a new dish, the Studio turns it into a clean shot, and we use the latest ones to refresh your ads. So the ad shows the winter soup in winter, not last summer’s smoothie bowl.

Creative refreshed from your latest Studio Shots
Your real food, checked by a person
No shoot day needed
On every plan
See examplesOpens in the ecosystem
How a campaign runs

Name the slow spot. We aim the ads at it.

Before launch

Pick your focus

Tell us which part of the week needs help: the 2pm lull, a quiet Tuesday or the weekend brunch book. You can switch it any time.

Launch week

Ads go out to locals

Your best posts run as ads to people around your cafe and people like your regulars. The spend sits in your own Meta account.

Every Monday

Read one page

Bookings, spend and return, plus a plain note from a person on what worked and what changes next.

Simon L., Duckfat, Newstead
Our money has been well invested.
Simon L. · Duckfat, Newstead
The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
What it costs

Meta ads are in all three plans.

Base ($399) runs a Meta campaign for one focus. Grow ($999) adds Google Search and Maps ads and a monthly email. Pro ($2,999) runs two focuses and puts $1,000 of ad spend in for you each month, or $500 in month one. All ex-GST. Spend beyond that goes on your card at cost.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

Questions

Cafe ads, answered plainly.

Anything else, email hello@hospopro.com.au. We reply within one business day.

You pick the number, and it goes on your own card at cost. Start with an amount you can keep up for a few weeks, so the ads have time to settle, then let the Monday report guide you. Our Instagram ad budget guide gives you a place to start.

You can, but you get less say over who sees it and where they go next. We build full campaigns with a radius around your cafe, lookalikes of your regulars and a landing page. Here is boosting versus Ads Manager, side by side.

You do. The ads run inside your cafe’s own Meta ad account and are billed to your card. Your audiences and results sit there too, so they stay with you if you leave.

Yes. We set a radius around your cafe so the ads reach people close enough to visit. We also reach people who look like your best customers, so the money goes on likely regulars.

You do not have to choose. Every campaign we run covers Instagram and Facebook. The Monday report puts spend and return in one place, so you can see what the money did.

Yes. Make catering your focus and it gets its own campaign and its own page, with the details people need before they order. The ads reach people who live and work around your cafe, plus people like your best customers.

From the blog

Read before you spend a dollar.

All guides
Other ways we bring locals in

Beyond the ads: the rest of the kit.

No lock-ins · cancel anytime

Drop your website or Insta.

Score in 24 hours. Your biggest gaps and what to fix first, and 50% off if you start.

Get my free Venue Score

hello@hospopro.com.au · we reply within 1 business day