They can be. The trick is to show the ad to people near enough to visit, and to ask for one thing at a time. HospoPro takes your best-performing posts and runs them as ads on Facebook and Instagram around your cafe, on every plan from $399 a month ex-GST, with the ad spend billed to you at cost.
Your customers live, work or walk nearby. So a cafe ad is a local ad. Here is what it needs to get right.
An ad shown across the whole city pays for people who will never pass your door. We aim yours at a radius around the cafe.
Your best customers leave clues. Lookalike audiences use those clues to find more people like them, close to your cafe.
Weekend brunch, the afternoon slump or a new catering menu. Each campaign gets one goal and its own page, so the ad has a clear job.
People scroll on the bus, at the school gate and in the queue for coffee. A local ad meets them there, a few minutes from your counter.
The post that did best this week can become an ad. It runs on Facebook and Instagram to people around your counter, plus lookalikes of your best customers. Spend comes out of your own ad account, on your card. We never mark it up.
Old ads get ignored. Each time you snap a new dish, the Studio turns it into a clean shot, and we use the latest ones to refresh your ads. So the ad shows the winter soup in winter, not last summer’s smoothie bowl.
Tell us which part of the week needs help: the 2pm lull, a quiet Tuesday or the weekend brunch book. You can switch it any time.
Your best posts run as ads to people around your cafe and people like your regulars. The spend sits in your own Meta account.
Bookings, spend and return, plus a plain note from a person on what worked and what changes next.

Our money has been well invested.
Base ($399) runs a Meta campaign for one focus. Grow ($999) adds Google Search and Maps ads and a monthly email. Pro ($2,999) runs two focuses and puts $1,000 of ad spend in for you each month, or $500 in month one. All ex-GST. Spend beyond that goes on your card at cost.
Month to month · No lock-in · 28-day money back
Anything else, email hello@hospopro.com.au. We reply within one business day.