Is email marketing worth it for a cafe?
For a cafe with regulars, yes. Email goes straight to people who already know your coffee, on a list that belongs to you. HospoPro writes, designs and sends one email a month on Grow ($999 a month ex-GST) and two on Pro ($2,999).
Something worth sending
every month.
Stuck for what to say? The cafe year hands you plenty. Here is the kind of thing worth sending, season by season.
Autumn: the new menu
Warm bowls are back. One email with fresh shots of the new dishes gives your regulars a reason to try them this week.
Winter: the slow weekday
On a cold morning it is easy to stay home. A weekday offer in the inbox gives people a reason to get out the door.
Spring: school holidays
Your week changes when school is out. Tell families what is on and when you are open, before the break starts.
Summer: catering season
Office morning teas and end of year parties get planned early. Remind your list that you cater, while there is still room in the diary.
Your news, in their inbox.
Tell us what is coming up. We write the email in your cafe’s voice, lay it out in your Brand Kit colours and fonts, and send it to your list. Grow sends one a month and Pro sends two.
Every page adds names.
A list does not build itself. Your landing page gives people a reason to sign up, like a first look at the new menu or the weekday offer, and every name lands on a list your cafe owns.
Not a cafe. Still worth a look.
Results from real clients, shared with permission. Individual results vary.
Send us the news. We send the email.
Give us a heads-up
A new menu, an offer for a slow day, a closure. A line or two is plenty.
Say yes
You get the draft to approve by text. Ask for a change, or turn on auto-approve and skip this step.
See the result
Your report lists bookings, covers, spend and return, and a person adds a short note on what to try next.
Email starts on Grow. Pro doubles it.
Email is not part of Base ($399). Grow ($999 a month ex-GST) sends one designed email a month and adds Google ads. Pro ($2,999) sends two a month, with a second focus and $1,000 of ad spend included each month ($500 in month one). Every plan has a landing page that collects sign-ups.
Month to month · No lock-in · 28-day money back
Cafe email, without the jargon.
Anything else, email hello@hospopro.com.au. We reply within one business day.