Are Facebook and Instagram ads worth it for a cafe?
They can be. The trick is to show the ad to people near enough to visit, and to ask for one thing at a time. HospoPro takes your best-performing posts and runs them as ads on Facebook and Instagram around your cafe, on every plan from $399 a month ex-GST, with the ad spend billed to you at cost.
Nobody drives across town
for a flat white.
Your customers live, work or walk nearby. So a cafe ad is a local ad. Here is what it needs to get right.
Reach the street, not the state
An ad shown across the whole city pays for people who will never pass your door. We aim yours at a radius around the cafe.
Find more people like your regulars
Your best customers leave clues. Lookalike audiences use those clues to find more people like them, close to your cafe.
Ask for one thing
Weekend brunch, the afternoon slump or a new catering menu. Each campaign gets one goal and its own page, so the ad has a clear job.
Meet them on the morning route
People scroll on the bus, at the school gate and in the queue for coffee. A local ad meets them there, a few minutes from your counter.
Your best post, shown to the whole street.
The post that did best this week can become an ad. It runs on Facebook and Instagram to people around your counter, plus lookalikes of your best customers. Spend comes out of your own ad account, on your card. We never mark it up.
Ads that show this week’s menu.
Old ads get ignored. Each time you snap a new dish, the Studio turns it into a clean shot, and we use the latest ones to refresh your ads. So the ad shows the winter soup in winter, not last summer’s smoothie bowl.
Name the slow spot. We aim the ads at it.
Pick your focus
Tell us which part of the week needs help: the 2pm lull, a quiet Tuesday or the weekend brunch book. You can switch it any time.
Ads go out to locals
Your best posts run as ads to people around your cafe and people like your regulars. The spend sits in your own Meta account.
Read one page
Bookings, spend and return, plus a plain note from a person on what worked and what changes next.
Our money has been well invested.
Meta ads are in all three plans.
Base ($399) runs a Meta campaign for one focus. Grow ($999) adds Google Search and Maps ads and a monthly email. Pro ($2,999) runs two focuses and puts $1,000 of ad spend in for you each month, or $500 in month one. All ex-GST. Spend beyond that goes on your card at cost.
Month to month · No lock-in · 28-day money back
Cafe ads, answered plainly.
Anything else, email hello@hospopro.com.au. We reply within one business day.