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Email marketing · Cafes

They come in on Saturday.
Email them about Tuesday.

The new spring menu. The long weekend hours. A Wednesday deal for a slow week. We write the emails, design them and send them to your own list, so the people who already like your coffee hear it first.

Get your free Venue ScoreSee pricing
On Grow and ProYour list, your dataWritten for you
The short answer

Is email marketing worth it for a cafe?

For a cafe with regulars, yes. Email goes straight to people who already know your coffee, on a list that belongs to you. HospoPro writes, designs and sends one email a month on Grow ($999 a month ex-GST) and two on Pro ($2,999).

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Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
A year of cafe email

Something worth sending
every month.

Stuck for what to say? The cafe year hands you plenty. Here is the kind of thing worth sending, season by season.

01

Autumn: the new menu

Warm bowls are back. One email with fresh shots of the new dishes gives your regulars a reason to try them this week.

02

Winter: the slow weekday

On a cold morning it is easy to stay home. A weekday offer in the inbox gives people a reason to get out the door.

03

Spring: school holidays

Your week changes when school is out. Tell families what is on and when you are open, before the break starts.

04

Summer: catering season

Office morning teas and end of year parties get planned early. Remind your list that you cater, while there is still room in the diary.

01 · Email marketing

Your news, in their inbox.

Tell us what is coming up. We write the email in your cafe’s voice, lay it out in your Brand Kit colours and fonts, and send it to your list. Grow sends one a month and Pro sends two.

Monthly on Grow, twice monthly on Pro
Sounds like your counter, not a bank
Goes to a list your cafe owns
On Grow and Pro
See examplesOpens in the ecosystem
YV
Your Venuenow
Friday’s crispy fish is back →
YOUR VENUE
The crispy fish is back.

Friday’s special always sells out. Regulars get first pick of tables.

Reserve your table
SENT TO 2,140 REGULARS · 48% OPENED
yourvenue.com.au/sundays
Your Venue
MENUSUNDAYSFIND US
EVERY SUNDAY FROM MIDDAY
The long Sunday lunch
DATE
Sun 15 Sep
GUESTS
6 people
Book Sunday lunch
New booking
TABLE FOR 6 · JUST NOW
02 · Growing the list

Every page adds names.

A list does not build itself. Your landing page gives people a reason to sign up, like a first look at the new menu or the weekday offer, and every name lands on a list your cafe owns.

A sign-up on your landing page
The list belongs to your cafe
Yours to keep if you leave
Landing pages on every plan
See examplesOpens in the ecosystem
What email can do

Not a cafe. Still worth a look.

Modern French restaurant · Newstead
Duckfat

Duckfat is a restaurant, not a cafe, so take this as proof that email can pay, not as a promise. HospoPro handles its social media, Meta ads and email. Email alone brought in $100K+ across 12 months. A cafe sells different things at different prices, but the lesson travels: a list you own, used well.

“They understand how all the different parts work together.”Simon L. · Duckfat, Newstead
$100K+
Email revenue, 12 months
4.8★
Google rating

Results from real clients, shared with permission. Individual results vary.

Your part

Send us the news. We send the email.

When something is coming

Give us a heads-up

A new menu, an offer for a slow day, a closure. A line or two is plenty.

Before it goes out

Say yes

You get the draft to approve by text. Ask for a change, or turn on auto-approve and skip this step.

The Monday after

See the result

Your report lists bookings, covers, spend and return, and a person adds a short note on what to try next.

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
What it costs

Email starts on Grow. Pro doubles it.

Email is not part of Base ($399). Grow ($999 a month ex-GST) sends one designed email a month and adds Google ads. Pro ($2,999) sends two a month, with a second focus and $1,000 of ad spend included each month ($500 in month one). Every plan has a landing page that collects sign-ups.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

Questions

Cafe email, without the jargon.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Give them a reason and a link. Your landing page has a sign-up, so share it where people wait for their coffee and in your posts. Every name goes on a list your cafe owns.

Often enough to stay in mind, not so often that people tune out. Once or twice a month is a sensible pace for a cafe, and it is what Grow and Pro send. Make each one about something real, like a new menu, new hours or an offer.

One clear thing. A new seasonal menu, a weekday offer, end of year catering or your holiday hours. Short words, a great photo and one button. Here is our guide to emails that fill a slow day.

Yes. The people on your list already like your food, so they are a good place to start. One email before the busy season reminds them you cater and links to the details.

No. Email comes with Grow (one a month) and Pro (two a month). If you start on Base, your landing page can still collect sign-ups, so a list is ready when you step up. See the plans on pricing.

No. A small list of locals who chose to hear from you is worth writing to. Your landing pages keep adding to it as you go.

From the blog

Guides for the next email you send.

All guides
What feeds the list

The list grows when the rest is running.

No lock-ins · cancel anytime

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hello@hospopro.com.au · we reply within 1 business day