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Facebook and Instagram ads · Restaurants

Your best dish, in their feed.
Close enough to book tonight.

We turn your strongest posts into Facebook and Instagram ads, aim them at locals near your restaurant and send every click to a page that takes the booking. Ad spend is billed to your card at cost, with nothing added by us.

Get your free Venue ScoreSee pricing
On every planSpend at cost, no markup28-day money back
The short answer

Do Facebook ads work for restaurants?

They work when the ad sells one clear reason to book, shows your real food and reaches people who live or work nearby. HospoPro runs Meta ads on Instagram and Facebook on every plan, from $399 a month ex-GST. Your ad spend is billed to your own card at cost.

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Taboo
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Modern Thai
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Sorai
★5.0
Burmese
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Hideki
★5.0
Japanese
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Dirty Sultan
★5.0
Turkish
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MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
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La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
What a restaurant ad has to do

Most restaurant ads get seen.
Few get a table booked.

An ad gets a quick glance in a busy feed. In that glance it has to make someone hungry and show them how to book. Four things decide whether it does.

01

Reach people who can come

A diner two suburbs over may love your food and still not drive across town on a Tuesday. We aim at locals around your door, plus people who look like your best customers.

02

Lead with a real plate

A logo stops nobody. Your ads run on Studio Shots of dishes you really serve, and new shots replace old ones as they come in.

03

Sell one night, not everything

Great food and good vibes sells nothing. Each campaign pushes one focus, like date night or the weekday lunch, and says so in plain words.

04

Land on a page that books

Send a click to your homepage and people have to hunt. Every campaign points at its own landing page, wired into your bookings.

01 · Meta ads

The posts that work get a budget.

The posts that already make your followers hungry become paid ads on Instagram and Facebook. We aim them with radius targeting around your restaurant and lookalikes of your best customers. Fresh Studio Shots stop the ads going stale.

Instagram and Facebook, one campaign per focus
Locals near your door, plus lookalikes
Creative refreshed from your latest shots
On every plan
See examplesOpens in the ecosystem
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
yourvenue.com.au/sundays
Your Venue
MENUSUNDAYSFIND US
EVERY SUNDAY FROM MIDDAY
The long Sunday lunch
DATE
Sun 15 Sep
GUESTS
6 people
Book Sunday lunch
New booking
TABLE FOR 6 · JUST NOW
02 · Landing pages

The click lands on a booking page.

An ad does half the job. The page it opens does the other half. Each focus gets its own mobile-first page with one offer and a way to book, and it adds names to your email list as it goes.

Built for the phone the ad was seen on
Wired into your bookings
Base and Grow get 1 page. Pro gets 2.
On every plan
See examplesOpens in the ecosystem
03 · Reporting

See what the ads booked.

Every Monday you get one page with bookings, covers, spend and return. A person adds a short note: which ad pulled its weight, which one did not, and what changes this week.

Bookings and covers, not just clicks
Spend straight from your own ad account
A plain note on what changes next
On every plan
See examplesOpens in the ecosystem
Your Venue · this weekMON
New bookings+128
Covers, weekly+22%
Cost per booking$4.10
Enquiries46
Bookings, covers and spend, on one page. Every Monday.
4.2× return
IN YOUR INBOX · MON 7AM
How a campaign starts

From first call to first ad.

Set aside about an hour for onboarding. Most venues have ads running that same week, ahead of the weekend.

Week one

Pick the focus

Choose the one thing you want to fill, like a quiet Wednesday or the set lunch. That becomes the goal for the whole campaign.

Same week

We build it

Ads made from your Studio Shots, aimed at locals, pointed at a landing page for that focus. You approve by text, or let it run.

Every Monday

We tune it

You see what booked. We keep what works, drop what does not and swap in fresh creative.

Simon L., Duckfat, Newstead
One of the rare marketing companies.
Simon L. · Duckfat, Newstead
The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
What it costs

Meta ads come with every plan.

Base, Grow and Pro all include Meta ads on Instagram and Facebook, one campaign per focus. Ad spend runs from your own account at cost. Pro also includes $1,000 of ad spend each month ($500 in month one). $399, $999 or $2,999 a month ex-GST.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

Questions

Before you spend on Meta, read these.

Anything else, email hello@hospopro.com.au. We reply within one business day.

It depends on your suburb, your goal and what one booking is worth to you, so we will not hand you a magic number. The spend sits on your own card at cost, on top of your plan, and Pro puts $1,000 of it in each month. Our guide on how much to spend on Instagram ads gives you a place to start.

Yes. A boost pushes one post further with a thin goal behind it. We build one campaign for each focus, aimed at locals and lookalikes of your best customers, and send the click to a page that books. Here is why boosted posts often don’t fill tables.

Yours. The campaigns live in your restaurant’s own Meta ad account, and Meta bills your card directly. We never add a cent on top. Leave one day and the account, the ads and the data are still yours.

People close enough to come in for dinner. We use radius targeting around your restaurant, plus lookalikes of your best customers. That keeps the money on locals, not on people three hours away.

Yes. Switch your focus whenever you like, say from weekday lunch to Christmas functions. The landing page gets rebuilt and the ads switch to the new goal, all inside your plan.

Then the trouble is usually the page, the offer or the booking path, not the ad itself. That is why every campaign lands on its own page wired into bookings, and why the Monday report counts bookings, not clicks. Read why ads get clicks but no bookings.

From the blog

Read this before you boost again.

All guides
What the ads work with

Ads are one part. Here are the rest.

No lock-ins · cancel anytime

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hello@hospopro.com.au · we reply within 1 business day