HospoPro
Get started
Digital billboards · Cafes

Your cafe on the screen
at the end of the block.

On Pro, your cafe’s ads can play on a digital screen in the street, within 500m of your door, if one is free. Same look as your feed, seen by people on their way past. It suits some cafes. For most, it is a big step.

Get your free Venue ScoreCompare the plans
Within 500mPro plan onlyWhere a screen is free
The short answer

Can a cafe advertise on digital billboards?

Yes, on our Pro plan, if there is a digital screen within 500m of your cafe that is free to use. Pro costs $2,999 a month ex-GST, which is a big step for most cafes. If you are still building your weekday trade, Base ($399) or Grow ($999) is the better place to start.

★★★★★Trusted by Australia’s finest
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Vela
★5.0
Modern Thai
Vela
Roma Roma
★5.0
Pasta bar
Roma Roma
Mr Vain
★5.0
Pan-Asian
Mr Vain
Sauce Bistro
★5.0
European
Sauce Bistro
Warisan
★5.0
Indonesian
Warisan
Short Grain
★5.0
Thai
Short Grain
IPPIN
★5.0
Japanese dining
IPPIN
Taboo
★5.0
Modern Thai
Taboo
Sorai
★5.0
Burmese
Sorai
Hideki
★5.0
Japanese
Hideki
Dirty Sultan
★5.0
Turkish
Dirty Sultan
MODA
★5.0
Spanish steakhouse
MODA
Poppies
★5.0
Southbank
Poppies
La Belle Vie
★5.0
Fine dining
La Belle Vie
Straight talk

Billboards are not
for every cafe.

A screen on the corner looks great. But it only pays when the rest of your marketing already works. Here is who it suits, and who should wait.

01

Suits: a cafe on a busy strip

Lots of people walk past each morning, and many have not been in yet. A screen near your door puts you in front of them on the same walk, day after day.

02

Suits: a cafe with two goals

Pro runs two focuses, each with its own landing page. Weekday brunch and office catering, say. The screen carries the same campaign as your ads.

03

Suits: a cafe ready to spend

Pro includes $1,000 of ad spend a month ($500 in month one). If that budget makes you nervous, start on Grow and come back to it.

04

Wait: a cafe still finding its feet

If weekdays are quiet and the feed is thin, fix that first. Daily posts, Meta ads and a landing page all come on Base for $399 a month ex-GST.

01 · Digital billboards

The look of your feed, out on the street.

Your billboard carries the creative from your posts and ads. A local might see your new brunch dish on Instagram over breakfast, then again on a screen at the end of your street. Switch your monthly focus and the screen gets the new creative too.

Screens within 500m of your cafe
Matches your posts and ads
New creative each time your focus moves
Pro plan · screens subject to availability
See examplesOpens in the ecosystem
TABLES OPEN TONIGHT
Dinner’s 400m
away.
yourvenue.com.au
Digital screens near your door
Placed within 500m · Pro plan
Instagram
YV
yourvenue
Sponsored
···
FRIDAYS · 5 TO 7
Negroni hour is back
RESERVE A TABLE
Book a table
1,284 likes
yourvenue Friday negronis are back. Booked out by 8 last week.
02 · What runs beside it

Screens work with the ads, not instead.

A billboard gets seen. It does not get clicked. So on Pro it runs next to Meta and Google ads aimed at the same streets, with $1,000 of your ad spend covered every month. The ads give people a way to act on what they saw.

Meta and Google ads on the same streets
$1,000 of ad spend covered monthly
$500 of it in your first month
On Pro
See examplesOpens in the ecosystem
Grow or Pro?

What the extra $2,000 a month buys.

Billboards only come with Pro, along with a lot more. Here is the honest side by side, so you can tell if the jump makes sense for your cafe.

ProGrow
Price$2,999 a month ex-GST$999 a month ex-GST
Digital billboardsWithin 500m, where a screen is freeNot included
Ad spend included$1,000 a month ($500 in month one)None. You set it, on your card at cost
Focuses and landing pagesTwo of eachOne of each
Email to your listTwice a monthOnce a month
Studio ShotsYour full menu, unlimited ongoing20 items to start, then 4 a week
Google and Meta adsYesYes

Neither plan locks you in, and both carry the 28-day money-back guarantee. Whether a billboard can run depends on the screens near your cafe, so check on a free call first.

How it runs on Pro

Same campaign. Bigger stage.

First

Check the street

Billboards need a free digital screen within 500m of your cafe. No screen nearby means no billboard, but nothing else in Pro changes.

Every month

Your focus goes up

The screen runs whatever your posts and ads are pushing that month, built from your Brand Kit and latest Studio Shots.

When the focus changes

So does the screen

Move from winter brunch to Christmas catering and the billboard swaps over too. Each Monday, the report tracks spend and return.

Simon L., Duckfat, Newstead
Fully transparent on cost and spending.
Simon L. · Duckfat, Newstead
The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28
Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD
Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS
You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.
What it costs

Billboards are Pro only.

Neither Base ($399) nor Grow ($999) includes billboards. They come with Pro ($2,999 a month ex-GST), together with two focuses, email twice a month and $1,000 of ad spend covered each month ($500 in month one). A screen within 500m of your cafe has to be available.

Base
Show up every day.
$399/MO EX-GST
1 focus · landing page + Meta ads
Daily posts, all year
Brand Kit + Studio Shots
Weekly report
MOST VENUES
Grow
See the dollars.
$999/MO EX-GST
1 focus · Meta + Google ads
Email marketing, 1 a month
Landing page included
Everything in Base
Pro
Own the neighbourhood.
$2,999/MO EX-GST
2 focuses · Meta + Google ads
$1,000 ad spend included
Digital billboards within 500m
Email marketing, 2 a month
Compare the plansBook a free call

Month to month · No lock-in · 28-day money back

Questions

Cafe billboards, honest answers.

Anything else, email hello@hospopro.com.au. We reply within one business day.

Ask us before you sign up. Billboards rely on a digital street screen sitting within 500m of your cafe, and not every street has one. Book a free call and ask about your corner.

Then there is no billboard, because screens are subject to availability. You still get the rest of Pro in full: a second focus and page, Google and Meta ads, email twice a month and Studio Shots of your whole menu. If billboards are the main reason you want Pro, check first.

A screen is good for being seen, but nobody can tap it. That is why on Pro it runs next to Meta and Google ads aimed at the same streets. For a cafe still building its regulars, daily posts and local ads come first.

Yes, that is the idea. The billboard carries the same creative as your posts and ads, in your Brand Kit, so locals see it on their phone and again on the street. A new monthly focus means new creative on the screen too.

Often not, and we would rather say so now. Pro is $2,999 a month ex-GST. If you run one small cafe, start with Base or Grow and step up once your weekdays are busy and you have a second goal to push.

No. Pro runs month to month like the other plans, and the 28-day money-back guarantee applies. Your first month is half price, $1,499 ex-GST, and the photos, posts and followers stay yours whatever you decide.

From the blog

Read this before you go big.

All guides
Start smaller

Not ready for Pro? Start here.

No lock-ins · cancel anytime

Drop your website or Insta.

Score in 24 hours. Your biggest gaps and what to fix first, and 50% off if you start.

Get my free Venue Score

hello@hospopro.com.au · we reply within 1 business day