HospoPro vs doing it yourself

You can do it yourself.
But should you?

DIY marketing costs little cash and a lot of late nights. HospoPro takes about ten minutes of your week, from $399 a month ex-GST. Here is the fair trade-off, and when DIY is the right call.

Get your free Venue Score See pricing

About 10 min a weekFrom $399/mo28-day money back

The short answer

Should I do my restaurant marketing myself?

You can, and some owners do it well. The real cost is your time: photos, captions, posts, ads and checking what worked, every week, usually after close. HospoPro does it for $399, $999 or $2,999 a month ex-GST and needs about ten minutes a week from you.

Side by side

Your nights vs our team.

DIY looks free on paper. Here is what it costs in time, and where doing it yourself still wins.

	HospoPro	Doing it yourself
Cash cost	$399, $999 or $2,999 a month ex-GST.	Low. Design apps, email software and ad spend still cost money.
Your time	About ten minutes a week. Approve by text, or turn on auto-approve.	Hours each week to shoot, edit, write, post, reply and check the ads.
When it happens	Every day, planned around your quiet nights.	When service allows. Often after close. Often skipped in a busy week.
Photos	Snap a plate. A studio-grade shot comes back the same day.	Phone photos as they are, under the kitchen lights.
Ads	Meta ads on every plan, Google ads on Grow and Pro, aimed at locals near your door.	Boosted posts, or learning Ads Manager at night.
Email	Written, designed and sent for you on Grow and Pro.	If there is time left over.
Knowing what worked	One page every Monday, plus a plain note from a person.	Guesswork, unless you build the reports yourself.
Your voice	Built into your Brand Kit. A person signs off every post.	Nobody knows your venue like you do. This is where DIY wins.
Who owns it	You do: ads, data, content, followers and pages.	You do.

HospoPro prices are monthly and ex-GST. On our plans, ad spend runs from your own Meta and Google ad accounts, at cost. To put a number on your own time, track your marketing hours for two weeks, then multiply by 26 for a full year.

When DIY is right

Keep doing it
if this is you.

Some owners run their own marketing well. If these are true, you may not need us yet.

You enjoy it

The camera, the captions, the replies. If you like it and it happens every week, keep going.

Cash is tight

In the early months, start with the free things: your Google profile, your reviews and a steady posting habit.

Someone on the team has the skill

A manager or staff member with the know-how and paid hours set aside for it, not squeezed in after close.

Where DIY breaks

The busy weeks. That is when next month should be planned, and when nobody has time to plan it.

Doing it yourself?

Do these three before anything else.

They are free, and they matter more than one more post.

First

Fix your Google profile

Right hours, fresh photos, a menu link and replies to reviews. It is where locals look before they book.

Then

Post on a schedule

Pick your days and keep to them. Three good posts every week do more than ten in one week and none the next.

Every Monday

Check one number

Bookings from last week. If you cannot see where they came from, fix that before you spend more.

Alfie M., Warisan, Fortitude Valley — Alfie M. · Warisan, Fortitude Valley

The guarantee

The 28-day handshake.

If you’re not happy by day 28, you get your money back. And you keep every photo, post and follower we made you. That’s the deal.

DAY 1–28

Money back

Not happy? Full refund, no questions, no forms.

DAY 29 ONWARD

Month to month

No lock-in, ever. Leave any month. Most don’t.

ALWAYS

You keep it all

Photos, posts, followers, pages. Yours, either way.

THE RISK SITS WITH US. THAT’S WHERE IT BELONGS.

When you are ready

Get your nights back.

Start at $399 a month ex-GST, with your first month half price. Base keeps you posting and advertising every day. Grow brings in Google ads and a monthly email. Pro runs two focuses with $1,000 of ad spend included.

Base

Show up every day.

$399/MO EX-GST

1 focus · landing page + Meta ads

Daily posts, all year

Brand Kit + Studio Shots

Weekly report

MOST VENUES

Grow

See the dollars.

$999/MO EX-GST

1 focus · Meta + Google ads

Email marketing, 1 a month

Landing page included

Everything in Base

Pro

Own the neighbourhood.

$2,999/MO EX-GST

2 focuses · Meta + Google ads

$1,000 ad spend included

Digital billboards within 500m

Email marketing, 2 a month

Compare the plans Book a free call

Month to month · No lock-in · 28-day money back

Questions

Doing it yourself? Your questions.

Anything else, email hello@hospopro.com.au. We reply within one business day.

If you enjoy it and it happens every week, yes. If it only happens after a slow night, it is already late. HospoPro runs it from $399 a month ex-GST, with about ten minutes a week from you.

It depends on how much you do. Shooting, editing, captions, posting, replies, ads and an email add up fast. Track your own hours for two weeks, then multiply by 26 to see your year.

A lot. Keep your Google profile right, reply to every review and post on a set schedule. Start with these 21 Google profile fixes.

They are easy, but they give you fewer choices about who sees the ad and where the click lands. Ads Manager lets you aim at locals near your door and send them to a page that takes bookings. Read why boosted posts often don’t fill tables.

Yes. In week one we build your Brand Kit, including your caption voice. A real person signs off every post, and you can approve each one by text.

Yes. Plans are month to month with no lock-in. If it is not right by day 28, you get your money back, and you keep every photo, post and follower.

From the blog